How to create your marketing strategy for Wikipedia

Got a brand to represent?Do you need a Wikipedia page for that?Businesses have been incorporating Wikipedia into their marketing strategies, in the 21st century. And it has proven to be a successful approach. Compared to other platforms, Wikipedia page works differently; it has its own set of rules which are required to be followed. This is one the reason as to why people often face issues while publishing their content, it’s not everyone’s cup of tea. It requires a certain set of skills to nail a Wikipedia page, although if approached correctly; it is a powerful tool for marketing.

Here are some important factors to keep in mind while creating a Wikipedia page;

• Page creation
• Backlinks        
• Monitoring
• Utilizing sister projects

Page creation:

You must be not able to fit the site's guidelines. Without proper media coverage, you will not be able to create a page. Providing authentic sources for the coverage is part of the guidelines; it should meet all three requirements, coverage, and authentic sources and should be independent. By significant coverage, the site refers to brief mentions and quotations. For example, if the page is supposed to be created on an actor, his significant coverage would be an article dedicated to him on a well-renounced magazine; the well-known magazine is going to act as an authentic source for the notability. As far as independence is concerned, it refers to whether the coverage was published by a third party or not.

Backlinks:

Backlinks provide more visibility to the brand although it can be a bit tricky to get this part right, since Wikipedia is strict at accepting backlinks as most of them don’t fall right according to their guidelines.

Things to keep in mind while creating backlinks;

• Do not overdo your page with too many backlinks; they should be balanced out in number and used in the context of the content within the page.
• It is essential to use a link that supports your content, as they used for references and not to astray viewers.
• Having a reliable source from which you will be taking your link, is very important. If it is not; chances are, your page will be rejected.
• Always check for spams.

Monitoring:

It is crucial to keep an eye out for your content, without monitoring it is more likely to get edited; since Wikipedia is an open space where everyone can access it. Your page is your responsibility, therefore it is best if you are the only one managing it and not some random person.

The first step is to have a registered account by signing up on the site. By changing your settings to receiving notifications, you will be kept updated by the page through its automated system. You can add your page to the watch list, both of these settings will enable you to keep a lookout for any changes within your content.

Utilizing sister projects:

Wikipedia has a complete organizational formation behind it; the platform manages many other projects which to can be used for marketing purposes. Wikipedia page writing does not have to stay confined to one site, Wiki data is one of Wikipedia’s sister projects which is an older version of it. It is mostly used for gathering central data in one space. Wiki data can only be created if it has been linked to other major sister projects; for example, Wiki data can be made if you have a Wikipedia page. Apart from that, Wikimedia is another project which works in the same manner except that it stores information for media and not data. It consists of collections of photos, videos, maps and other forms of media.

In short, if you are seeking Wikipedia to be your marketing platform then this strategy will provide you with all the needed information to start off successfully. Before getting into Wikipedia, do make sure you have done your thorough research on how Wikipedia works, its regulations and community guidelines. Maintain the quality of your content by following the steps.