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How to Engage Employees Directly In a Company's Content Marketing

How to engage a company's employees so that they can make a content marketing strategy more effective? The answer in 3 points How to involve company employees to make their own contribution to implementing the content marketing strategy?
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How to engage a company's employees so that they can make a content marketing strategy more effective? The answer in 3 points
How to involve company employees to make their own contribution to implementing the content marketing strategy? How can we convince them to actively collaborate in the production of content that presents the company to its public in a stimulating and engaging way?

How to Engage Employees Directly In a Company's Content Marketing


We have often argued for the need to surround ourselves with the right people, prepared and reliable to wisely manage a company's marketing. Especially when we talk about content, the role that immediately comes to mind is that of creative and experts in communication and content writing for the Web. What many underestimate is the role that employees can play in the construction phase of the meaning of a message and corporate communication in general. They are, in fact, the ones who know the characteristics, strengths, and weaknesses of the company's products and services directly and a collaboration with the department that deals with customer relations and customer support can only benefit the entire strategy.

Let's see, then, specifically, 3 ways of sure effect to involve the employees in the content marketing of the company.

1. Produce content based on employee ideas and suggestions

Even among employees who do not deal directly with communication, creative minds can hide. Taking a survey, they can be identified and subsequently encouraged to actively collaborate in the production of original content based on their own experiences as well as what they could observe in their relationship with the end customer.

However it would not be right to exclude those who do not have large creative abilities: for this purpose, tools must be implemented (e.g. documents shared on Google Docs) through which every single employee can at any time provides ideas, even in the form of suggestions or small schemes. In this way even the most reluctant and shy will feel encouraged to participate and the comparison with others will be easier.

2. Invite employees to share corporate content also on social media

By now, very few people who do not have an account on social networks have remained. We ask our employees to share blog posts, products and in general the content that is published on social media in their personal accounts. To obtain good results, they must be given precise guidelines so that the message conveyed does not risk being overturned. In this way,  it will be possible to expand the public of the published posts and the employees will become perfect ambassadors.
Be careful, as always, not to overdo it: you should not expect their accounts to get clogged with corporate Video Production Dubai content. These types of actions must be included in an integrated strategy of well-designed content and social media marketing in which the results must be measured in order to be able to intervene in time if necessary.

3. Create an Employee Advocacy program

What we have said so far is certainly effective, but if you want to increase the chances of content marketing success by directly involving the company employees, it is best to organize everything within an accurate Employee Advocacy plan. Employee Advocacy is precisely the image return that a company can have thanks to the online operations carried out by employees that can be encouraged to participate through the use of bonuses and prizes.




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