How to Design the Perfect Custom Sleeve Box for Your Product?

Wondering what are the key characteristics of a good custom sleeve box? One that looks great and sells quickly, simple as that. However, packaging functions vary from product to product. Each product requires a certain kind of packaging solution, but the sleeve box can act as a convenient way of stocking a wide variety of products. It also allows for easy handling, transportation, and exhibition of the product.

Sleeve Box

From catching the customer’s eye to conveying the brand's key attributes, custom packaging sleeves have the power to fulfill many roles in the sales process. But the best way sleeve box contributes to branding is through colors. Using the right hues with definite customer appeal will aid you to brand the product.

Symbols on the packaging also illustrate a brand as they showcase its message through icons, characters, and images. But it should be complemented by the font choice because it’s essential to capture potential customers’ attention. The shape also plays a pivotal role. Unique and exceptional form sets your product apart in a market where competition is relatively high.

Here is how you can carve the perfect custom sleeve box for your product:

Understand Packaging Layers

Bearing the attributes of your product in mind, decide the number of layers for your packaging. If you are thinking of encasing fragile or luxurious products, a custom sleeve box can prove an ideal solution.

The inner box will safely nestle your product in the outer packaging that provides the first impression. This box can boast elements like labels, tags, or a delicate wrapper. All of them provide you the perfect opportunity to promote your message.

Come Up with a Novel Design

Now that you have finalized the types and layers of the custom packaging sleeves, you are ready to design it. Check out the latest packaging trends. Use multiple color pallets to make your boxes intriguing. Make sure to use high-resolution images; else, your message would look vague on the label.

In case your product comes in various weights and sizes, consider using varying designs for the entire range. But make sure to utilize the same branding elements to avoid creating confusion among your audience.

Evaluate Custom Sleeve Box Design

When you complete the sample custom sleeve box design, it is critical to test it out before printing it in bulk. It will allow you to check if your design and message are received in the way you were hoping. The chosen design must truly depict your product rather than misguiding the customers. 

Furthermore, check how your sleeve box appears along with other products in the category on a store shelf or a hypermarket rack.

Don’t Forget to Gather Feedback

When choosing the final custom packaging sleeves design, gather feedback from the store managers, end-users, family, friends, or anyone who has seen it. The response of these stakeholders will help you decide what to avoid and what to keep. There is no harm in involving your client in the process. 

Product manufacturers can be protective of their precious creation, so they want to get involved in the process at every level, be it manufacturing, sales, packaging material, or the design stage. And when you are planning to create the hype around the product launch, it’s crucial to have the perfect sleeve boxes that leave an excellent first impression.

Professional help at this stage can take a lot of burden off your shoulders. For example, a packaging company like The Legacy Printing design and develop sleeve boxes on behalf of their clients.