Why Isn't Your Marketing Strategy Working?

Why Isn't Your Marketing Strategy Working?

Why Isn't Your Marketing Strategy Working? 

In 2021, it's easier than ever for individuals of all ages, ethnicities, and creeds to launch a business. 

Whether online or offline, business blogs, social media resources, and digital mentorship programs make it easy for aspiring entrepreneurs to connect with other like-minded people and turn their ideas and concepts into full-blown businesses. 

Marketing Strategy

However, even if launching a business is easy, that's not where the work ends. 

To keep your business afloat, you'll need to devise marketing and sales strategies that will help you attract, engage, and hopefully convert consumers into paying customers. 

That said, one common complaint we hear is that, no matter what they do, some entrepreneurs can't figure out why their marketing strategies aren't working. 

So, with that in mind, we've put together the following article to help explore some of the most likely reasons that your marketing is failing. 

Let's get to it! 

You Didn't Study Your Competition

I've said it before, and I'll repeat it; research is the very first and one of the most critical aspects of planning and launching a profitable business marketing strategy. 

And a big part of this research should be looking into what your direct and indirect competitors are doing to connect themselves with their customers. 

Direct competitors are other businesses in the same industry selling a similar product or service as you. In contrast, indirect competitors are businesses in the same industry selling different products or services than you. 

For instance, suppose you own a company that sells athletic footwear. 

In this case, your direct competitors would be other companies selling athletic footwear, and indirect competitors might be businesses selling other athletic apparel like hats, shirts, sweat pants, etc. 

Learning about your direct and indirect customers allows you to see what is and isn't working for others. 

Often, this little bit of research can help keep you from making easily avoidable mistakes. 

You Didn't Study Your Audience

Your ideal customers or target audience are, essentially, the people who are most likely to interact and engage with your brand. 

Therefore, if we go with the same example of owning a company that sells athletic footwear, your ideal customers would be individuals, most likely younger individuals, who partake in sports and other athletic activities. 

Knowing your target audience is essential to creating a brand relevant to the people who are most likely to buy from you. 

Therefore, if you don't perform any audience research, there's a good chance that your marketing strategy won't be as effective as you hope.

You Didn't Create Consistent Branding

Like Coca-Cola and Nike, today's most prominent companies spend millions upon millions of dollars each year on branding. 

This is because people buy brands, not products or services. 

No matter what type of products or services you sell, there are likely a dozen other businesses selling something similar. 

However, when you take the time to create consistent branding, you can help yourself stand out from your competitors. 

Not to mention the fact that consistent logos, colors, tone of voice, and messaging, ensure that your business will be more memorable than a company whose branding is all over the place. 

Plus, there are many free logo generators, tools, brand guides, and other resources you can use to create consistent and memorable branding assets. 

You Didn't Plan For Failure

If you think your marketing is failing, and you didn't expect it, then there's a good chance that you simply didn't plan your strategy accordingly. 

All marketing plans and strategies are essentially well-researched theories, which means that failure isn't an uncommon incident. 

Therefore, when planning your next marketing strategy, make sure to think about what you'll do if you find yourself falling short of your goals. 

Sometimes, a slight adjustment can help put things back on track. Or, if not, it might be time to rethink your entire strategy.