Cost-Effective Digital Marketing Strategies For Businesses

Marketing can become a time-consuming endeavor, but hiring a digital marketing team, or outsourcing your marketing to an agency can become extremely expensive. Having said that, there are a few digital marketing techniques that can be low or no cost, but are very effective.

SEO

Search engine optimization is among the most important things that you can do for your website. SEO practices can help you rank your page higher on the search engine results page, which will help more people find you. You should start with optimizing the images and text on your website. You should also look at other aspects of your website such as mobile performance, and page loading speeds. 

Add A Blog

Adding a blog to your website is an extremely low cost method to drive engagement. It’s also extremely effective. You can write your own blogs, and establish your business as a leader in your industry. Your customers will respond well to a blog that gives them accurate and useful information. You should also make sure to optimize the content for search engines, and keywords. Blogs are most effective when you add content on a regular basis. 

Other Content

You should also think about adding other types of content to your blog other than just blog posts. Images, infographics, videos and webinars can all help you market your business with little cost. As you create and promote your content make sure it’s branded properly, meaning you include your logo, brand colors, fonts, etc.. Here’s a free resource to freshen up your brand material.

Social Media

Social media management can be cost-effective. You can manage your own social media. It can be a little time consuming, but Ms Billing says that as long as you have a clear marketing plan you can use other tools to reduce the amount of time you spend with your social media accounts. Tools like Hootsuite, and Buffer can help you by scheduling posts, and giving you a combined platform to reply to any comments. 

Email Marketing

Email marketing can be a highly cost effective way to engage with your existing customers, and convert leads into customers. It can be done on a low cost basis, and you can manage your email marketing campaigns yourself. Start your emails with a subject line that will get the recipients attention, and make sure that the body of the email is clear and compelling. 

Influencer Marketing

Befriending an influencer can be a great marketing method. You need to look for someone who is very influential in your industry. You can use Klout, PeerIndex, and Buzzsumo to find out who you should be looking to work with. Once you have identified who you want to collaborate with, you should decide what type of collaboration you want. You may want the influencer to promote your business, or product, or you might ask them to write a guest post for your blog. 

Social Media Ads

Social media ads can be very effective at driving traffic to your website, but you should re-examine your targeted keywords. Keep a close eye on the overall performance of your ads, and make any tweaks as needed. This will help you save money, and see a greater ROI.

Retarget

You should have a strategy in place to help you retarget people who have visited your website, and left. You should also develop a strategy for targeting abandoned carts. You may want to have an ad campaign specifically for retargeting these people, or possibly an email campaign would work better for your business. 

Implementing these techniques can be done with low to no cost, however you should always examine every marketing technique you use in comparison to your business. Make sure that every marketing campaign you begin matches your business or product.