
DigitalMarketing
Search Engine Optimization
Four Effective and Advanced SEO Tips To Generate Traffic, Shares and Links
Nearly
72% of a website traffic is generated from Google only. This is the
reason why utmost importance is provided for Search Engine Optimization.
This is the age of digitization and almost every business is thriving
for online presence. Setting up a website or blog is not enough. It is
important for you to grab the attention of audience. The algorithm of
these search engines keeps on changing and it indeed is tough to keep up
with the trends. In this article, you are going to learn four effective
SEO tips that will help in generating traffic, shares and links for
your website.
Write Interesting Blog Posts
Blogs
are one of the best ways to attract traffic for your website. The one
thing that you have to remember here is that quality is always important
than quantity. Rather than stuffing your website with more blog posts
that are not on par with quality, you can just write two or three blogs
that are attractive and give some value for the reader. Catchy headline
will help in just bringing a reader to your website, introduction of the
blog post will decide whether the visitor will stay on the website or
not. So, write a compelling copy with interesting introduction and
ensure that you are sharing something with the visitor here.
- Introduction should be short, write 7-8 sentences.
- Keep sentence length short, there should be 15-20 words in the sentence
- Generate curiosity among the readers
- Call to action button matters
Google uses Rank Brain algorithm so write blog posts that are friendly with this algorithm.
Use Share Triggers in the Post
What
are these share triggers? Share triggers are a very important aspect
that will help your post get shared. Here are the three factors that you
have to look out for getting your post shared.
- Long form content: According to a research, the longer posts are shared more among the people when compared to short ones. Detailed articles will get more attention.
- Make Post Interesting: In order to keep your post interesting, add headings and lists in it.
- Involve Influences: Influence's have a lot of impact on the traffic of a website. Interact with them regularly and approach them with your blog posts. Let them know how you can give knowledge and value through your posts.
Know Competitors Keywords
No
you won’t be approaching your competitor to know about the keywords
that they are using and other secrets. There are certain tools that you
can use to know the keywords that your competitors are using. You can
research and know more about them so that you can use them in your
website. One such tool is SimilarWeb.
It
gives you an idea about your website traffic and will also inform you
from where your website is getting the traffic in first place. Another
such tool is SEMRush. This tool will help you in
analyze your competitors keywords and understand which keywords are
generating them traffic and which aren’t.
You can make use of the online Forums to
generate traffic for your website. Just keep answering the questions
asked by people in the forums and redirect them to your website for more
details.
Optimize Content for Maximum Shares
Design
of your content matters more than anything else. You have to optimize
your content so that users share it with other people. Here are some of
the ways that will help you in optimizing your content
- Including numbers in your headlines will make the blog look more attractive
- URLs should be short and descriptive to attract more number of users. You can use tools available in market to shorten the URLs.
- Almost every blog will have share buttons but no one plays much heed for the placement of this share button. It is important for you to have share button at the top of your blog post rather than at the bottom of blog post. People will hit share button more if it is present at the top.
- Infographics are a smart way to convey things. They get more shares when compared to other posts.
- Keep the sentences in introduction short and simple. If you use long sentences, your visitors may bounce back and it isn’t a risk that you can take here.
- Use images and make sure to give alt tag for those images. You can give the headline of your blog post as alt tag.
- Facebook- 9am, 1pm, 3pm
Instagram- 2pm, 9pm, 2am
Pinterest- 9am, 5pm, 2am
These are the best times to share articles on social media platforms.
Author Bio
AarifHabeeb is an experienced Content Writer and Founder of DMC, a Jaipur Based Digital marketing company that
specializes in SEO, PPC, Content Marketing, and Website Design. With
over 6 years of experience in the Digital Marketing industry, Aarif is
passionate about helping online businesses to increase their branding on
the internet. Follow him on Twitter and LinkedIn.
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